Environmental Protection

With the Paris Agreement (COP21 in December 2015), governments around the world have committed to limiting carbon emissions to keep global warming "way below" an increase in 2°C compared to pre-industrial levels. To achieve this goal, we must achieve carbon neutrality by the second half of this century. While reducing carbon emissions is essential, scientific studies show that even if emissions cease suddenly, carbon dioxide already in the earth's atmosphere could continue to warm our planet for hundreds of years. The challenge is also to actively remove this excess carbon from our atmosphere.

There exists a simple solution. According to a study from Oxford University, trees would be the best technology to suck carbon dioxide from the atmosphere and reverse global warming. Forests balance the Earth's water cycle, essential to cooling our climate. 50% of the biomass of a tree is carbon that remains stored, acting as a "carbon sink", unless the tree decomposes or is burned. Global forests are estimated to contain more CO2 than the atmosphere. In this context, it seems obvious that we must put an end to the disappearance of natural forests and accelerate the restoration of forest landscapes.

WEFOREST works with communities, local organizations and NGOs to develop large-scale reforestation projects by demonstrating how it is possible to revitalize degraded soils. The association, supported by a large scientific network, brings together small and large companies that are responsible and committed to having a positive impact on our planet. Indeed, WEFOREST has set itself the goal of transforming 250,000 hectares of forest landscape by 2021 (including 25,000 hectares of revitalized forests) while demonstrating their best practices and making them international standards. We are proud to support this ambitious project.

In France, nearly 30% of bee colonies disappear each year. In less than 10 years, 15,000 French beekeepers had to give up their activities. The considerable decline of the bee population is called "Colony Collapse Disorder" (CCD). It is of great importance because of the ecological role of the bee as a pollinator. Due to increasing media coverage, there is already a form of awareness of this problem in society.

The association A ROOF FOR BEEs goes further and actively supports national beekeepers. She has created an interface that allows individuals and businesses to sponsor hives installed at participating beekeepers. Special attention is given to breeding adapted to the species. The honey obtained complies with European organic standards and in most cases has the corresponding quality label.

In addition, the association carries out other actions for the protection of the bee's species. In addition to active outreach work with a traveling exhibition on the bee, she financially supports the beekeeping federations. A ROOF FOR BEES also helps beekeepers who have suffered a particularly high mortality rate or a poor harvest. In addition, the association is taking steps to rescue "wild bee swarms". Often, individuals turn to specialized companies to destroy these swarms. The association pays a fee to these companies to be able to hive them instead. We are happy with this long term project and are looking forward to tasting our honey.

After The Ocean Cleanup, we have decided to support another association fighting against the oceans plastic pollution. Their approach is clear and smart at the same time: to stop the oceans pollution, it is necessary to prevent the plastic to end up in it since the very beginning.

The Plastic Bank was founded in march 2013 in Vancouver, Canada. According to the founders David Katz and Shaun Frankson, the only way to stop the plastic pollution would be to estimate the value of plastic and transfer as much value as possible in the hands of plastic pickers.

As a matter of fact, Plastic Bank is not a merely environmental project, but also a social one: the purpose is to pay people, often very poor living in these extremely polluted areas, for the time spent recycling plastic: everybody wins.

The reward is not necessary money, but also food, clothing, electricity, etc.

The Plastic Bank declares recycled plastic as «social plastic ». The aim is to sell it to professionals in order to keep paying all the committed people. Since the end of 2017, the Plastic Bank has the german giant Henkel among its partners. It’s not surprising that the Plastic Bank’s job earned many recognitions. Edenly is really proud to be among their supporters.

The pollution of the oceans by plastic is one of the biggest environmental problems of our time. It affects not only more than 600 marine species and carries toxic pollutants into our food chain. The United Nations estimates that plastic pollution would cause financial damage of up to $ 13 billion a year. These costs come from the impact of plastic on marine life, tourism, fishing and businesses.

The Ocean Cleanup's mission is to defuse this time bomb. It is a non-profit organization that develops advanced technologies to rid the oceans of plastic. Using ocean currents, it is estimated that their passive drift systems can clean up half of the Greater Pacific waste disposal area in 5 years.

"For society to progress, we must not only move forward, but we must also clean up. (Boyan Slat, founder & CEO The Ocean Cleanup)
The Edenly team is full of admiration for such commitment and such an ambitious technical solution. We are happy to support The Ocean Cleanup.