Our prices are adjusted monthly according to gold and raw material rates to ensure you get the best value for money. And if you find a better price elsewhere, we promise to refund you the difference.
PRICE GUARANTEE DETAILSOur jewellery is made of 9 or 18-carat gold: 18K, composed of 75% pure gold, is more precious. 9K (37.5%) is more affordable, yet remains a reliable and certified choice.Each piece is alloyed with other metals (silver, copper) to ensure strength, colour and lasting quality.
MORE ABOUT THE METALJewellery available immediately, delivered within 3 days thanks to a selection of pre-made designs.
EXPRESS DELIVERY DETAILSA 40 cm choker chain rests closely around the upper neckline, shorter than the more common 45 cm or 50 cm chains. This length offers a distinct silhouette that frames the neck with precision.
Choosing a 40 cm choker chain
The 40 cm length defines the choker style by sitting near the base of the neck. This selection includes chains in forçat, curb, and snake styles, each offering a different texture and flexibility. Depending on the model, the chain can be worn alone or paired with a pendant, with attention to the pendant’s weight and the chain’s design to ensure balance and comfort.
See moreGold quality and colours
These chokers are available in 9 carat or 18 carat gold, with options in yellow or white gold. The carat number indicates the proportion of pure gold—37.5% for 9 carat and 75% for 18 carat—without affecting the colour. White gold pieces receive a rhodium plating that enhances their bright white finish; this plating may diminish over time and can be renewed every 3 to 5 years.
Services and guarantees
Each choker comes with a certificate of authenticity and a two-year guarantee. Orders benefit from free delivery and can be returned within 30 days of receipt, allowing time to consider the choice.
A women's choker chain is 40 cm long. This length sits closer to the neck than a standard 45 cm chain or a 50 cm longline chain.
The current selection includes 9 or 18 carat gold models, in yellow or white gold depending on the model. 9 carat gold contains 37.5% pure gold, compared with 75% for 18 carat gold.
A 40 cm choker chain can be worn with a pendant. The chain design and the weight of the pendant should be suitable for the model chosen.
White gold chokers are rhodium-plated to enhance their bright white appearance. This finish can fade over time and may be renewed by re-rhodium plating every 3 to 5 years to restore its look.
for Everyone
A PIECE OF JEWELLERY WORTH £500
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