Why are we cheaper?
Our gold jewelry and diamonds are up to 50% less expensive as those in traditional jewelry stores or other Internet sites for the same quality or better:
And this is for various reasons:
1) We produce them ourselves and we are supplied directly from diamond dealers. This allows us, on the one hand, to better control the quality, reduce the delay and therefore the inventory and, on the other hand, avoid all the middleman costs.
2) We sell our jewelry on the Internet only. Hence, we save on all costs associated with a physical store: rent, personnel, inventory costs, security….
3) Being a major purchaser of gold and diamonds in Europe, our bulk purchases allow us to save on the purchase of raw materials and fixed costs.
4) Finally, and probably most importantly, we consider that behaving ethically is to respect the client with fair pricing and reasonable profit margins. Thus, all our savings are for the benefit of our clients. If you find the item cheaper elsewhere, we will refund you the difference!